SEO
Search Engine Optimization
Ranking on Google's blue links. The original game — keywords, backlinks, page speed, sitemap hygiene, crawl health.
Now booking Q3 launches
Your AI advertisingco-pilot.
Okapi Digital is a paid media and creative agency for brands launching what doesn't exist yet. We plan, buy, create, measure, and optimize AI-native growth systems across paid social, search, programmatic, GEO, and AIO.
Drop your URL for a free read of your SEO, AEO (answer engines), and GEO (generative engines) setup. Takes about 10 seconds.
Beyond Search
Three search surfaces. Three different games.
AEO
Answer Engine Optimization
Being the featured answer — Google's snippet, "People also ask," AI Overviews, voice assistants. The box above the blue links.
GEO
Generative Engine Optimization
Being cited inside the answer when someone asks ChatGPT, Perplexity, Gemini, or Claude — not just visible in Google.
Services
Strategy that ships. Execution that compounds.
01
Paid Media Audit
We audit your current paid media — Meta, Google, TikTok, programmatic — and ship a full diagnostic report that flags every underperforming ad, audience, and placement by identifier. You get the exact variant, keyword, and segment names to act on, not vague "spend more on social."
02
Competitor Analysis
We map your top 10 competitors across the social platforms that move category awareness — Meta, Instagram, TikTok, LinkedIn, X. What they're posting, how it's landing, where sentiment is shifting, and the wedge only you can credibly own. Operationalized in our Social Visibility Tracker.
03
AI search visibility (SEO + AEO + GEO)
We run 25 category-defining queries against ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — and the SEO/AEO surfaces feeding them — to map where your brand gets cited, where competitors do instead, and the exact content gaps to close.
Selected work
Real execution for startups and SMBs most agencies overlook.
Prediction markets · Polymarket & Kalshi analytics
OddWons
New category, opened
Challenge
Tap into the prediction markets category — a tightly-regulated space where most traditional advertising channels are off-limits.
What we did
Built an AI-led brand awareness motion that worked inside the rules of a heavily-governed market, focused on analytics positioning against Polymarket and Kalshi.
Result
Reached audiences competitors couldn't, and made OddWons the analytics layer of the category.
Gig economy · On-demand laundry
BubbleDash
+300% awareness MoM
Challenge
Bring a new way of laundry service to the gig economy — and scale it across two sides of a marketplace at once.
What we did
Stacked organic, social, SEO, and paid search into a single AI-orchestrated growth motion targeting both gig workers and customers.
Result
Awareness up 300% MoM, with significant traction on both sides of the marketplace.
AI infrastructure · Agent runtime + LLM gateway
Bonito AI
Awareness lift + dev traffic
Challenge
Get Bonito in front of technical buyers — engineering leads, AI ops, founders — in a category drowning in AI-tool noise.
What we did
Ran an awareness-led paid + organic motion across developer channels: comparative content, dev-newsletter placements, and category-search targeting that put Bonito's gateway and scheduled-agent primitives in front of buyers every time they were evaluating alternatives.
Result
Material traffic step-up from technical audiences — the right shape of visitor landing on the right pages, not generic clicks.
Pricing
Three ways to engage. Plus one for SMBs.
Track AI visibility, reposition the brand, or partner long-term — every engagement starts with a 30-minute discovery call to confirm fit.
Monthly retainer
AI Visibility Tracker
Where do you rank today?
$1,500/ month
Monthly retainer
AI Visibility Tracker
$1,500/ month
Month-to-month · 30-day notice to cancel
Where do you rank today? We probe 25 of your category's most-asked queries against ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — every week. Plus a monthly content brief to close citation gaps and competitor citation benchmarking with sentiment tracking.
- Best for
- Brands wanting AI search presence without a full strategy lift
- Timeline
- Onboarding in 1 week; weekly tracking begins immediately
Monthly retainer
Social Visibility Tracker
Where do you sit in the digital social space?
$999/ month
Monthly retainer
Social Visibility Tracker
$999/ month
Month-to-month · 30-day notice to cancel
Where do you sit among competitors in the digital social space? Daily scrape of your top 10 across Meta, Instagram, TikTok, LinkedIn, and X. We capture every post — headline, description, format, engagement signals — and run sentiment + theme analysis. Weekly competitive brief tells you what's working for them and where the wedge is for you.
- Best for
- Brands building category awareness via social
- Timeline
- Onboarding in 1 week; weekly tracking + monthly competitive brief
Monthly retainerMost asked for
AI-Native Growth Partnership
Paid media, run by humans and agents.
$2,500/ mo + ad spend
Monthly retainerMost asked for
AI-Native Growth Partnership
$2,500/ mo + ad spend
Management fee + ad spend. Month-to-month, 30-day notice.
Senior human strategists and the Okapi agent stack run your media end-to-end. Week 1: brand analysis → media plan. Then either full-funnel execution (awareness → consideration → conversion) or KPI-focused (CPA, ROAS, qualified leads — your call) across Meta, Google, TikTok, and programmatic.
- Best for
- Brands ready to outsource paid execution without losing strategy
- Timeline
- Brand analysis + plan week 1; launch week 2; ongoing optimization + monthly strategy reviews
Hover or tap a card for full details
For smaller spenders
Just need an audit? Start here.
One-time · SMB
Paid Media Audit
Full diagnostic across Meta, Google, TikTok, and programmatic. Identifier-level findings on wasted spend, structural gaps, and tracking issues. Prioritized 90-day action plan with implementation handoff doc and a 60-minute walkthrough call.
- Best for
- SMBs validating paid spend before scaling
- Timeline
- Delivered in ~2 weeks
Pricing in CAD. Custom scopes available for multi-brand portfolios, regulated categories (prediction markets, financial services, health), and ongoing creative engagements — reach out to cat@okapidigital.ca.
Get in touch
Let's build the next category.
Tell us about the brand, the launch, and the audience nobody else can reach. We'll come back with a point of view inside one business day.
Email · cat@okapidigital.ca
Response · Within one business day